How to choose an Ad Tracking program
There are numerous features of trackers offered by the adtracking technology .
A brief review follows, to enable you to pick the features which are appropriate for your needs.
With the two trackers you must first start with finding a distinction between them.
1) Tracking Software or Tracking Service ?
Detailed explaination here, but for immediate summary
Tracking Software:
can install at your site
one-time payment
not to depend on 3rd man
There are number of pre-conditions and some software specification for programs which run on your sit, includes cgi-bin access, sot it’s unlikely that free sites only qualify.
Our basic service can track visitation of your site, showing you the time and date of access, the website from which you were referred, the user’s browser and operating system, and the IP of the visitor.
The service is ready immediately, without installation. There is a month-to-month fee; you will go through a third party.
There is a need for recording the actions of a purchase or downloading a book from a site which is done through a tracker
More advanced trackers can monitor your visitor’s movements throughout your site and even after leaving your site.
The useful feature of running many compaigns are the summary of current,expired,scheduled ads.
Automatic checking of your links is possible.
By using sub-campaigns you can create a different URL for each advertising source but you only need on URL for tracking.|Only one tracking Url is required in sub-campaign, whereas, you can have different Urls for various advertisers.4) Report presentation.
You can view the stats online through all programs.
For example, some may prepare the report for total clicks performed for every hour. That is report may differ in extent or detail
The reports show about the campaigns are generating the most visitors list, where action tracking is available, the most sales, supporters, downloads etc.
Some tracking software programs can be used to email stats on a daily basis to see how many visitors are working on the campaign.campaign
Exporting of report stats, e.g. To visitors using the spreadsheet file, it is possible to use the software for tracking, service to give a good campaign strategy.
5) Affiliate Program
If the supplier provides an affiliate program then you can join to earn commission on sales of the product. Before promoting a product , you have to own and use it so that you can explain how it is benefited you.
Sixth, it is helpful is there is a free demonstration period or a cash-back guarantee program.
A demo is often given by some suppliers.
Other characteristics include ’split run testing’ which for instance, gives you insight of best responses to different sales pages.
